Richard Carlson is an American psychotherapist, writer, and speaker. His book, Don’t Sweat the Little Stuff… and It’s All Small Stuff, was USA Today’s top selling book for two straight years. Richard Carlson uses psychological theory to explain the strengths and weaknesses of people in business, relationships, and other areas. He helps us understand how to lead from weakness and use our strengths. This is a motivating book that gives many new and existing business leaders a powerful new way of looking at themselves and their business.
The book’s title, Don’t Sweat the Little Stuff, is taken from a famous motivational quote by Norman Vincent Peale. In his book, The Power Of Positive Thinking, he says “A small amount of hard work regularly will wash away the cob webs which strangle your beautiful silk garment.” Carlson’s message is simple; when we are happy with our lives, our dreams, and our accomplishments, we don’t need to overwork ourselves just to be successful. When we are working diligently to achieve small goals with hard work, we will reap the rewards long before we reach the major goals.
Carlson started his Psychology department at the University of California at Berkeley. He received his degree in Psychology in 1960. He then went on to serve as an assistant professor at the University of Minnesota for three years and wrote several books on that subject. He has also been a practicing therapist for over thirty years.
In his Don’t Sweat the Little Stuff book, Richard Carlson teaches readers about how they can use their strengths to help them achieve their goals in business. For instance, if you are a business owner, you may have tried and failed at being successful in business. Yet, you might think, if I’m going to fail, I might as well do what I love… Think of yourself as a person with a great personality. If you know how to use your personality to overcome obstacles, you will be successful in business.
Another section of the book covers different types of personality. Each personality has its own way of thinking. By identifying the right type of personality, you will be able to identify your personality when you are trying to achieve success in business. Carlson explains that there are seven basic personality types. They are extroverts, introverts, feelers, thinkers, procrastinators, and non-effectualists.
As a business owner, would you rather be an extrovert or an introvert? introvert Would you rather be a feeler or a thinker? Which personality type are you most comfortable with? It is important to figure out which type of personality you most fit, and the techniques that work best with each one. This book will help you identify your personality type so you can choose the right skills and training to help you become a better business owner.
The book concludes by giving you three final keys to becoming a successful business owner. First, you must choose something you are passionate about. Second, surround yourself with people who are like-minded. Third, learn from others. You must learn what it takes to succeed in business. There is no magic wand to help you become a better business person, but this book can help you find the key to success.
Richard Carlson offers more advice on leadership, self-confidence, and organizational skills. Although he does not touch on business concepts such as patents and franchising, the information inside this book should help any businessman who is struggling. He provides an excellent insight into the minds of successful entrepreneurs. This is an excellent text for any businessperson planning to take his business to the next level.
